Renewable energy giant signs major partnership deal
RENEWABLE energy product manufacturer Stiebel Eltron has signed a major partnership agreement with the UK’s biggest supplier of domestic underfloor heating systems, Nu-Heat Underfloor & Renewables. German-owned Stiebel Eltron’s deal with South-west England based Nu-Heat follows a trial of its products with the national supplier that saw heat pumps sales surge, despite the recession. “This is a terrifically exciting deal for Stiebel Eltron UK that will unleash a significant number of new sales opportunities across a range of products,†said Stiebel Eltron UK managing director, Mark McManus. “Nu-Heat is the UK leader in its field and this alliance is a massive stride forward for Stiebel Eltron and our presence in the UK green energy market. It is further testament to the standard of our products and our standing as one of the world's premier manufacturers of low carbon, green energy heat pumps. Moreover, this deal comes at just the right time as heat pump sales are rising and awareness of the huge role they have to play in the green energy revolution is increasing.†Nu-Heat’s sales and marketing director, Adrian Troop, said he is enormously excited by the deal and predicted that heat pump sales would double in 2010. “Heating is responsible for more than half UK energy use so renewable energy heat pumps have a vital role to play in helping communities and buildings go green,†he said. “This deal really is about a future where heat pumps and underfloor heating will become far more commonplace in both homes and commercial buildings. “Already this year we have seen a 70% increase in sales and this deal gives Nu-Heat customers access to a whole range of competitively priced, top-ofthe- range heat pumps. Furthermore, the size and power of Stiebel Eltron’s larger heat pumps, which provide an output of up to 400kW, is especially interesting as they can work in very large commercial buildings like hospitals and factories. This is a great selling point to installers and developers who are coming under greater pressure to use green energy products.†Mr McManus said the partnership will aim to spread awareness of the huge financial incentives available to help property owners meet the cost of installing green energy products. “There are a number of grants, tax breaks and Government incentives to help pay for renewable energy products,†he said. “Grant schemes such as the Low Carbon Building Programme, for example, can pay for up to half the cost of buying renewable products. The Enhanced Capital Allowance Scheme enables organisations to write off the whole of the capital cost of their investment in low carbon technologies against their taxable profits. Moreover, VAT on renewable energy products is just 5%.†|
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Stiebel Eltron, UK |
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